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This became over the years one of the vehicle of publications on future studies in the French speaking arena. education, regional governments, public utilities (energy such as Ed F or SNCF) have been significant users (and thus indirect contributors) of the methodologies developed over the years.A specific subset of future studies also developed on the theme of technology foresight. Vous recevrez un email à chaque nouvelle parution d'un numéro de cette revue. It may be argued that "future studies" are as important ingredients of the making of strategy as competitive intelligence, market surveys, technology assessment or identification of core competence. In this sense future studies are essential inputs to the strategy process, when an organization envisions its future activities and its competitive positioning.More precisely, the typical cognitive stance of La Prospective, and future studies in general, is to think of a plurality of futures (the "futuribles").The intent is to grasp the variety of potential outcomes, not just the most probable or the most desirable future.These days, enterprises have to track new metrics such as engagement, revenue per user, and the overall customer journey, which involve blending a complex web of data streams into a comprehensive marketing and sales funnel.
The chapter argues that some form of meta-knowledge, which may be called representations, stem from the knowledge base of the organization through a complex transformation process.
The chapter attempts to address these questions through concrete examples and thus brings some light on the difficult task of constructing strategies out of knowledge through foresight exercises.
(In other words, this chapter aims at contributing to legitimize the themes of knowledge and foresight in strategic management, if need be).
The making of these representations both informs and partakes in the strategy process.
7In turn, this leads to the question of what is exactly meant by representations, how they emerge from bits and pieces of knowledge and how they help the strategist think the "desired" future of the organization.Many managers feel that they are better off with a carefully computed forecast.